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Thanks for visiting our site. At TrueSouth Custom Lures we take pride in every lure we build. We are bass fishermen with over 28 years on the water and know what it means to have confidence in the lures we use. Only the best materials and components go into our hand crafted products. You can order from our site or let us build a custom bait that will give you that extra edge and confidence on the water. Our goal is to make every customer happy, so take a look at our products and give them a try. You will be glad you did!
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If you have placed an order with us by email, phone or in person here is a simple way to pay for your order. Just click on the add to cart button below.
We have added a new color for jigs, this color has a very special purpose. The color is Old Skool Purple and purple is the color for Pancreatic Cancer Awareness. For every Old Skool Purple jig sold, TrueSouth Custom Lures will donate $1.00 to Pancreatic Cancer research.
We have added 4 new jig colors, the K-Pro Spin and some new A-Rigs.
Also the Equalizer , a lift assist kit for Motor Guide trolling motors.
The crankbait page has been updated with some great baits from Catching Concepts and Carolina Tackle Shack.
If you like to fish jigs, we are offering a nice jig kit that makes jig selection simple and easy, each kit comes with 12 jigs in 6 popular and productive colors. You choose between 3 styles of jigs and two sizes. The colors included are Hot GP Magic, Black Blue, Dyer Special, Hammer, Full Moon Craw, and Phatback. Each kit comes with a Plano Pro Latch box. You can also order the kit with just jigs and no trailers if you like. Pick up a few of these kits today and be ready for the jig bite the next time you are on the water.